public-relations
GitHub指导公关策略、撰写新闻稿及管理媒体关系。涵盖新闻角度评估、标题与导语写作规范、引用质量及AP风格，输出结构化新闻稿内容。
Trigger Scenarios
Install
npx skills add kostja94/marketing-skills --skill public-relations -g -y
SKILL.md
Frontmatter
{
"name": "public-relations",
"metadata": {
"version": "1.1.0"
},
"description": "When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions \"public relations,\" \"PR,\" \"press release,\" \"media relations,\" \"news release,\" \"journalist,\" \"media coverage,\" \"product announcement,\" or \"earned media.\" For on-site \"As Seen In\" or logos page, use press-coverage-page-generator."
}
Channels: Public Relations
Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- News angle: Product launch, funding, partnership, milestone
- Audience: Trade press, mainstream, bloggers
- Timing: Embargo or immediate
Press Release Structure
| Section | Guideline |
|---|---|
| Header | Logo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo |
| Headline | Under 100 chars; strong action verbs; "Why should I care?" |
| Subheadline | Optional; additional context |
| Dateline | City, state, date |
| Lead | 50–75 words; all 5 W's (Who, What, When, Where, Why) |
| Body | 1–2 paragraphs; inverted pyramid; most newsworthy first |
| Quote | Executive/stakeholder; perspective, not fact repetition |
| Boilerplate | 2–3 sentence company description |
| Media contact | Name, email, phone |
Lead Paragraph
Journalist should understand the full story from the lead alone. Specific details, not vague language ("important update" → what changed and impact).
Quote Quality
- Add perspective or emotion
- Avoid generic corporate-speak
- Don't repeat facts already stated
Writing Style
- AP style
- Short paragraphs (one idea each)
- Clear language for easy journalist adaptation
- Data and context to support claims
Output Format
- Headline and subheadline
- Lead paragraph
- Body copy
- Quote suggestion
- Boilerplate
Related Skills
- media-kit-page-generator: Media kit for press (assets)
- press-coverage-page-generator: Aggregation of coverage; outcome of PR; "As Seen In"
- branding: Brand voice for PR copy
- cold-start-strategy: Product Hunt, launch channels
- product-launch: GTM; PR as launch channel
Version History
-
26cef34
Current 2026-09-27 18:06
重构项目上下文读取逻辑，将 Contextus 设为单一事实来源。
- 70987ba 2026-07-06 00:04
