2025中国AI Agent营销市场发展潜力研究报告

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4. ◆ AI ◆ AI ths ths ths AI ths ths ths ROI ROI ROI 1:36 AI Agent AI 80% AI 30%-50% ths ths SaaS AI Agent ths 获取更多维度报告数据，请访问亿欧网 (www.iyiou.com) www.iyiou.com 4

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7. AI Agent ◆ 2024 2028 ◆ AI Agent 1473 5% AI Agent SaaS AI Agent 3.3 AI Agent ths SaaS 40% 30% 2023-2028 ths 10% AI agent ths AI Agent AI Agent ➢ LLM ➢ AI Agent AI Agent ➢ ths ths 2024 2025E 2026E 2027E 2028E AI Agent 574 1473 4509 10010 19038 33009 KA 3% 5% 10% 15% 20% 25% 0.5% 2% 4% 6% 8% 10% 40% 30% ths 10% ths PC ths 2023 SMB AI Agent 20% LLM 2017 Transformer 2020 GPT-3 2023 ChatGPT 2010 2020 CLIP 2023 GPT-4V 1980 2010 BRMS 2020 ML 2025 GPT-4 2025 AR 2025 AutoGPT ths 获取更多维度报告数据，请访问亿欧网 (www.iyiou.com) IDC Fortune Business Insights www.iyiou.com 7

8. SaaS AI Agent ◆ 2024 2024 SaaS 340 SaaS CR4 ◆ 2024 9% AI Agent 442 ths AI Agent SaaS AI+SaaS SaaS ths SaaS 2023-2028 AI Agent SaaS SaaS AI Agent ths 2023-2028 1:2 AI Agent AI Agent SaaS SaaS 1378 ths ths 1359 ths 942 819 9,845 613 390 112 60 221 119 192 302 2023 2024 2025E 2026E 423 2027E ths B 2.3% C 2.2% D 2.1% 458 2028E 233 34 138 2023 91% A 2.4% 610 ths 102 340 2024 5,463 2,746 1,165 2025E 2026E 2027E 2028E ths 获取更多维度报告数据，请访问亿欧网 (www.iyiou.com) IDC Fortune Business Insights www.iyiou.com 8

9. AI Agent ◆ AI Agent SaaS SaaS ◆ 30% t SaaS 1 5 AI Agent + 2024-2028 AI 2023-2028 93% hs AI Agent AI Agent 0.5% ths 0% 15% 15% AI Agent 3% ths AI Agent 25% AI Agent SaaS AI Agent 500- 5000 SaaS 5 -100 AI Agent + ths ths ths AI 30 M365 Copilot / ➢ Agent ➢ Salesforce AgentForce 1 AI ➢ AI Agent 50-200 500 ths 30%-50% 2 3 50%-100% 30% 1% 660 3% 2100 11% 2800 14% 14000 71% KA SMB 180 GPT-4 ➢ 180 2760 2023 3% 0.5% 2024 5% 2% 2025 10% 4% 2026 15% 7% 2027 20% 10% 2028 25% 15% 3 1000-3000 / 79% ths KA 21% SMB ths 获取更多维度报告数据，请访问亿欧网 (www.iyiou.com) Gartner Fortune Business Insights Salesforce www.iyiou.com 9

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11. ◆ ◆ 7 24 SaaS 60% AI Agent ths ths ths saas SaaS ths 7 24 ths ths SaaS 60% CRM AI SaaS ths ths ths

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13. ◆ ◆ SaaS Canva HubSpot AI ths / ths / hs t saas SaaS ths ths ths AI 60% - ths - ths ths SaaS

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15. ◆ ◆ CRM SaaS + / Tableau 1-2 / ths ths ths saas SaaS ETL TB 1-2 CRM ERP ths ths ths CLV SCRM API Google Ads Shopify ths ths ths LTV Tableau LOD

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18. AI Agent ◆ AI Agent AI Agent SKU ◆ - AI ths AI Agent CRM hs ths t - - AI Agent AI Agent 22% CPC 40% 7 300 ths ths ths ROI 65% NSGA-II AI Agent 1000+ 14 6 GMV 18% A/B GMV CTR ths ths ths 32% 70%

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20. HUBSPOT ◆ HubSpot 2006 HubSpot AI AI ths ths HubSpot ths Commerce Hub Marketing Hub SEO HubSpot B to B AI AI Sales Hub HubSpot Content Hub CRM Service Hub 248,000+ Operations Hub 135 ths 1,700+ ths ths 35% 37% HubSpot HubSpot 129% 107% HubSpot HubSpot ths AI AI HUBSPOT \\ ——Breeze Copilot HubSpot CRM Breeze ——Breeze AI Breeze Copilot ths ths 20

21. Salesforce ◆ Salesforce 1999 Salesforce ths CRM Agentforce ths ths Salesforce Salesforce Sales Cloud —— 1999 Sales Cloud Marketing Cloud #1 AI CRM. 15 Salesforce Agentforce Service Cloud Salesforce Service Cloud AI Agentforce Agentforce for Service Agentforce AI ths IT ths ths 20 Agentforce ths AI 16 75% ths 15 29% 16 27% 27% 2024 ths 获取更多维度报告数据，请访问亿欧网 (www.iyiou.com) Salesforce www.iyiou.com 21

22. Marketingforce ◆ Marketingforce AI Agent 2024 Marketingforce ths Tforce Al-Agentforce Marketingforce ths ths ➢ ➢ 3C ➢ ths ths ➢ TCL ths B2B Marketingforce R1 DeepSeek-V3 DeepSeek- AI-Agentforce ➢ ➢ DeepSeek AI AI-Agentforce ths ths 2B ths 获取更多维度报告数据，请访问亿欧网 (www.iyiou.com) Marketingforce www.iyiou.com 22

23. ◆ AI ths SaaS 15 AI Agent WAI AI Agent 2B+2C ths AI Agent ths WAI WAI Pro WIME AI Agent WAI WAI Agent Pro ➢ DeepSeek WAI SaaS WAI PhM ➢ WAI Agent WIME WAI AI ➢ WAI Pro AI ➢ WIME ths ths ➢ 3 ➢ ➢ Agent 200+ ➢ 60% 50% AI Agent ths ➢ 50% 300% Agent ➢ ➢ ths ths ➢ ➢ 30% 50% ths 60% 获取更多维度报告数据，请访问亿欧网 (www.iyiou.com) www.iyiou.com 23

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26. AI Agent ◆ AI Agent SaaS SaaS AI agent ths ths ➢ SaaS AI Agent ths SaaS ➢ AI Agent CRM ➢ AI Agent ➢ AI Agent AI Agent AI + ➢ Agent → ths ths → ➢ ➢ + Salesforce Agentforce ➢ API Teams Copilot AI Agent AI Agent ths ➢ AI Agent ➢ Agent ➢ AI Agent AI → AI Agent 60% GMV ➢ API → 20% AI Agent 97% 15-30% ➢ AI ths ➢ AI agent 8 ths AI Agent ths 获取更多维度报告数据，请访问亿欧网 (www.iyiou.com) www.iyiou.com 26

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