Agent Skills
› kostja94/marketing-skills
› internal-links
internal-links
GitHub指导SEO内部链接策略，涵盖爬取性、权重分配及用户导航。用于优化链接结构、修复孤立页面、改善锚文本及层级设计，提升网站整体SEO表现。
Trigger Scenarios
优化内部链接
修复孤立页面
改善链接结构
提及内部链接策略或锚文本
Install
npx skills add kostja94/marketing-skills --skill internal-links -g -y
SKILL.md
Frontmatter
{
"name": "internal-links",
"metadata": {
"version": "1.0.1"
},
"description": "When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions \"internal links,\" \"internal linking,\" \"anchor text,\" \"link equity,\" \"internal linking strategy,\" or \"orphan pages.\" For IA, use website-structure."
}
SEO On-Page: Internal Links
Guides internal linking strategy for SEO: crawlability, link equity distribution, and user navigation.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope (On-Page SEO)
- Internal links: Contextual links; descriptive anchor text; related posts; hub pages
- Breadcrumbs: Implement for large sites (e.g. ecommerce); see breadcrumb-generator
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for site structure and key pages.
Identify:
- Site structure: Hub pages, pillar content, supporting pages
- Orphan pages: Pages with no or few internal links
- Priority pages: Pages that need more link equity
Best Practices
Link Structure
| Principle | Guideline |
|---|---|
| Depth | Important pages within 3 clicks from homepage |
| Orphan pages | Avoid; ensure every page has at least one internal link; see site-crawlability for technical detection and crawl issues |
| Hub-to-spoke | Link from hub/pillar pages to cluster articles; topic cluster structure |
| Contextual | Place links in relevant body content, not just footers |
Anchor Text
| Principle | Guideline |
|---|---|
| Descriptive | Use anchor text that describes the target page |
| Variation | Avoid over-optimization; use natural variation |
| Keyword | Include target keyword when natural |
Placement
| Location | Use |
|---|---|
| First paragraph | Primary link to related content |
| Body | Contextual links throughout |
| Related/Recommended | End-of-article links |
| Navigation | Key site sections |
Common Issues
| Issue | Fix |
|---|---|
| Orphan pages | Add internal links from hub pages or navigation; site-crawlability for technical audit |
| Too many links | Focus on most important; avoid link stuffing |
| Generic anchors | Use descriptive "learn more about X" instead of "click here" |
| Broken links | Audit and fix 404s; see site-crawlability for technical audit |
Output Format
- Internal link audit (if auditing)
- Link opportunities for key pages
- Anchor text recommendations
- Structure improvements
Related Skills
- article-page-generator: Related posts, contextual links, end-of-article recommendations
- website-structure: Plan page structure and hierarchy; informs internal linking
- site-crawlability: Internal links enable crawling
- url-structure: URL structure affects link patterns
- content-strategy: Topic clusters inform link structure; pillar <-> cluster; cluster <-> cluster
- breadcrumb-generator: Breadcrumbs are internal links; category hierarchy
Version History
- 70987ba Current 2026-07-06 00:09
