Scaling the Instagram Explore recommendations system

摘要

AI plays an important role in what people see on Meta’s platforms. Every day, hundreds of millions of people visit Explore on Instagram to discover something new, making it one of the largest recommendation surfaces on Instagram.

To build a large-scale system capable of recommending the most relevant content to people in real time out of billions of available options, we’ve leveraged machine learning (ML) to introduce task specific domain-specific language (DSL) and a multi-stage approach to ranking.

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