Inside Day 1: How Amazon Uses Agile Team Structures and Adaptive Practices to Innovate on Behalf of Customers

Inside Day 1: How Amazon Uses Agile Team Structures and Adaptive Practices to Innovate on Behalf of Customers

摘要

In Amazon’s 2017 letter to shareholders, CEO Jeff Bezos tackled the question “What does Day 2 look like?” According to Bezos, “Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1.” Bezos’ thoughts on corporate mortality are substantiated by recent research finding that companies listed on the Fortune 500 from 2000 to 2009 had only a 63 percent chance of survival.1 The primary reasons for their failure were inflexible, non-agile business models and the lack of innovation. Thus, Bezos’ provocative shareholder letter comment was a call to all Amazon employees to stave off Amazon’s potential demise, maintain its Day 1 startup culture, and continue to launch innovative products and services.