The business power of design: understanding Airbnb’s redesign

The business power of design: understanding Airbnb’ s redesign

摘要

On May 11th, 2022, Airbnb announced a redesign that, according to CEO Brian Chesky, was the app’s “biggest change in a decade”.

It was met with mixed emotions: some people loved it while others didn’t even understand what changed.

I’m a believer.

Designers are comfortable understanding how design decisions impact user behavior.

In this particular case, what fascinates me is how seemingly small design changes have the potential to deeply impact a business and likely the travel industry as a whole.

A careful look at it can let us understand how and will make us more empowered designers. Let’s break it down.