What is an A/B Test?

What is an A/B Test?

摘要

This is the second post in a multi-part series on how Netflix uses A/B tests to inform decisions and continuously innovate on our products. See here for Part 1: Decision Making at Netflix. Subsequent posts will go into more details on the statistics of A/B tests, experimentation across Netflix, how Netflix has invested in infrastructure to support and scale experimentation, and the importance of the culture of experimentation within Netflix.