Optimizing payments with machine learning

Optimizing payments with machine learning

摘要

It’s probably happened to you at some point: You go to use a service for which you believe you’ve got a paid subscription, only to find that it’s been canceled for non-payment. That’s not only bad for you the customer: It causes negative feelings about the brand, it disrupts what should be a steady flow of revenue to the business, and a customer who finds themselves shut off might decide not to come back.

At Dropbox, we found that applying machine learning to our handling of customer payments has made us better at keeping subscribers happily humming along.