Introducing Carbon Feed for Earners: The One-Stop Info Shop

Introducing Carbon Feed for Earners: The One-Stop Info Shop

摘要

After launching the Driver App in 2018 to over 2 million earners worldwide, we added content and functionality at a rapid pace. Although this really bolstered the platform, allowing for high-density and high-frequency content, and provided drivers and couriers with new ways to earn, it came with significant costs. For earners, it became increasingly difficult to find the information that they needed to make key decisions about work at any given time. For internal teams within Uber trying to emit information, there was pressure to be loud across multiple channels in order to reach earners effectively; teams had to, in essence, compete against one another to ensure that their intended messages reached the right audiences. As a result, collective goals were inadvertently superseded by individual teams lacking context.

We created Carbon Feed to serve these 2 primary stakeholders: For earners, Feed should be the one-stop shop for all the information they need to make effective decisions. Having a single, unified surface where earners can compare their different options at a given time and assess the tradeoffs would be inherently valuable. For internal teams, Feed should enable them to easily convey useful information to earners through a visible, central surface. Making the process seamless by requiring teams to only go through a single, streamlined integration would help them communicate more effectively.