Campaign Budgets at Pinterest

Campaign Budgets at Pinterest

摘要

Pinterest is a visual discovery engine that helps Pinners find inspirational ideas. Advertisers use Pinterest to connect with Pinners on these journeys to inspiration, and seek to promote products or services efficiently.

The Ads Intelligence team at Pinterest builds products that help advertisers maximize the value they get out of their ad campaigns. As part of that initiative, we have recently launched the Campaign Budget Optimization product for Pinterest Ads.

Campaign Budget Optimization, or CBO, is an automated ads product that benefits advertisers by distributing the advertising budget for each campaign across the underlying ad groups in an automated manner. The goal of Campaign Budget Optimization is to:

• Maximize advertiser value, for example driving clicks or conversions, depending on the campaign
• Improve the budget utilization of the campaign by allowing the budget to be shared across ad groups
• Simplify the advertiser experience and eliminate the need for manual budget adjustments