Recommending for Long-Term Member Satisfaction at Netflix

Recommending for Long-Term Member Satisfaction at Netflix

摘要

Our mission at Netflix is to entertain the world. Our personalization algorithms play a crucial role in delivering on this mission for all members by recommending the right shows, movies, and games at the right time. This goal extends beyond immediate engagement; we aim to create an experience that brings lasting enjoyment to our members. Traditional recommender systems often optimize for short-term metrics like clicks or engagement, which may not fully capture long-term satisfaction. We strive to recommend content that not only engages members in the moment but also enhances their long-term satisfaction, which increases the value they get from Netflix, and thus they’ll be more likely to continue to be a member.