Pricing at Lyft

Pricing at Lyft

摘要

Pricing forms the backbone of the Lyft’s marketplace system, which is core in the journey of improving people’s lives with the world’s best transportation. In general, the goal of price optimization is to find the price that balances supply and demand while covering the expenses necessary to provide an easy-to-use rideshare platform, where drivers have tremendous influence on the rider prices through their entry and exit on the platform.