How Uber Optimizes the Timing of Push Notifications using ML and Linear Programming

How Uber Optimizes the Timing of Push Notifications using ML and Linear Programming

摘要

Push notifications are an integral channel for Uber Eats customers to discover new restaurants, valuable promotions, new offerings such as grocery and alcohol, and the perks of becoming a member, among other things. Push notifications are sent from various teams internally such as Marketing, City Operations, and Product. Since marketing push notifications were introduced in March 2020, not only did the list of teams sending notifications grow quickly, but there was also quick growth in volume to billions of notifications per month by the end of 2020.