How Grab built a scalable, high-performance ad server

How Grab built a scalable, high-performance ad server

摘要

GrabAds is a service that provides businesses with an opportunity to market their products to Grab’s consumer base. During the pandemic, as the demand for food delivery grew, we realised that ads could be a service we offer to our small restaurant merchant-partners to expand their reach. This would allow them to not only mitigate the loss of in-person traffic but also grow by attracting more customers.

Many of these small merchant-partners had no experience with digital advertising and we provided an easy-to-use, scalable option that could match their business size. On the other side of the equation, our large network of merchant-partners provided consumers with more choices. For hungry consumers stuck at home, personalised ads and promotions helped them satisfy their cravings, thus fulfilling their intent of opening the Grab app in the first place!