知鸦日报2022-05-03

为什么奢侈品大牌总会推出几款比主打产品还贵又极少人买的单品？

任何品牌定位，最终以产品交易来实现价值转化。任何产品的价值必然以价格来体现。

这项赚钱能力，绝大数产品经理都忽略了。

Over the second half of the 1990s, Porsche hatched plans for a new car. Annual sales were a third of what they’d been the decade prior, so the company badly needed a turnaround. The car hit the market in 2003. A decade later, Porsche sold 100,000 of the model in one year — nearly five times as many as it did in its launch year — which accounted for half the company’s total profit. This enabled Porsche to eventually pay down its debt, increase its cash reserves and generate the highest profit per car in the automobile industry. What was this impactful, new product?

关于调研方法的总结有很多。

本文仅从调研实务角度总结，以调研的准备、执行、总结为三大阶段，以问题的提出，假设、验证、总结、报告拟写等为步骤，将调研方法总结为三个阶段，七个步骤。

客情调研的方式三个:桌面研究，定性访谈，定量研究。

本文分享的是 Bytedoc 3.0 关于集群交付方面的内容以及一些云原生的实践：如何将 Bytedoc 3.0 与云原生的能力结合起来，交付用户一个开箱即用的集群，与软件层的能力相匹配，最大化展示 Bytedoc 3.0 具备的“弹性”能力。